I looked it up. Facebook "Business Accounts" cannot make Applications. You need to have a personal account to make an application, and you have to verify the personal account (using your cell phone or credit card) before you can do it.
Business Accounts appear to be kinda crap on Facebook, actually, since the only thing you can do with them is to make Pages. You can't connect to them in any other way.
This is a Facebook "Page": https://www.facebook.com/BookThatEvent
Pages are owned by one or more "accounts" on Facebook, and those persons can administer the content of that Page.
SFC can talk to Pages just fine, however, it must do that through an Application. Applications are the only way external sites can talk to Facebook.
Applications must be created by a real person's account, not by a business account.