Please read the documentation
Replace the counter:
[tminus t="+5 seconds"] <h1>Some BIG text</h1> [/tminus]
Replace text above the counter:
[tminus t="+5 seconds" launchtarget="above"] <h1>Some BIG text</h1> [/tminus]
Replace text below the counter:
[tminus t="+5 seconds" launchtarget="below"] <h1>Some BIG text</h1> [/tminus]